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Shop - Sports


The Manager


13-15 Smithford Way,


The Group’s UK stores supply a wide range of competitively priced sports and leisure equipment, clothing, footwear and accessories, under a mix of Group owned brands, such as Dunlop, Slazenger and Lonsdale, licensed in brands such as Umbro, and well known third party brands including adidas, Nike, Reebok and Puma. A significant proportion of the revenue in the stores is derived from the sale of the Group owned and licensed in branded products, which allows the retail business to generate higher margins, whilst at the same time differentiating the Group’s stores from its competitors, both in terms of the range of products on sale and the competitive prices at which they are offered.

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